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How Basic Can You Be? The Evolution of Research on Gender Stereotypes
Author(s) -
Deaux Kay
Publication year - 1995
Publication title -
journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.618
H-Index - 122
eISSN - 1540-4560
pISSN - 0022-4537
DOI - 10.1111/j.1540-4560.1995.tb01305.x
Subject(s) - harassment , psychology , social psychology , ethnic group , human sexuality , gender psychology , cognition , gender studies , gender identity , sociology , neuroscience , anthropology
The study of gender stereotypes evolved from earlier research on racial and ethnic beliefs. Moving from an initial focus on the descriptive characteristics associated with women and men, investigators of gender stereotypes have used the framework of social cognition to analyze structure and process. The utility of this research for understanding sexual harassment is discussed in terms of (a) gender subtypes that emphasize sexuality, and (b) contextual factors that prime gender stereotypes and subtypes. An understanding of these basic phenomena can inform organizational policies and legal efforts aimed at “taming” the hostile work environment and reducing the occurrence of sexual harassment.