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Clean is Beautiful: Identification and Preference as a Function of Race and Cleanliness
Author(s) -
Epstein Yakov M.,
Krupat Edward,
Obudho Constance
Publication year - 1976
Publication title -
journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.618
H-Index - 122
eISSN - 1540-4560
pISSN - 0022-4537
DOI - 10.1111/j.1540-4560.1976.tb02497.x
Subject(s) - race (biology) , preference , psychology , social psychology , white (mutation) , self identification , developmental psychology , gender studies , sociology , statistics , mathematics , biochemistry , gene , chemistry
The classic studies of doll preference conducted by Clark and Clark have stimulated more than 25 years of research investigating self‐acceptance and self‐rejection in black children. These studies, however, have failed to consider the importance of nonracial factors as determinants of preference. In an investigation of the importance of cleanliness as well as race as a determinant of preference, 60 white and 56 black children of both sexes in grades 2, 3, and 4 of a nonsegregated New York City public school indicated their relative preferences for four photographs varying in cleanliness and race. Results indicate that cleanliness is a more potent determinant of preferences than is the race of the stimulus person.