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Communicating Risks: Examining Hazard and Outrage in Multiple Contexts
Author(s) -
Lachlan Kenneth,
Spence Patric R.
Publication year - 2010
Publication title -
risk analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.972
H-Index - 130
eISSN - 1539-6924
pISSN - 0272-4332
DOI - 10.1111/j.1539-6924.2010.01511.x
Subject(s) - outrage , hazard , risk perception , psychology , congruence (geometry) , scope (computer science) , social psychology , risk analysis (engineering) , computer science , perception , actuarial science , political science , business , chemistry , organic chemistry , neuroscience , politics , law , programming language
This article examines the heuristic value of a model of risk communication outlined by Peter Sandman. It tests and expands the proposed constructs and seeks to establish a measurement model. Results in the first laboratory study indicated congruence between the model and data, while the second demonstrated the capacity for manipulation of the constructs. A field study then extended the measurement model in both scope and usefulness by demonstrating its utility in an applied setting. Descriptive analyses indicate differences in perceptions of risk on the basis of sex and race. Implications for the use of the model are discussed.