Premium
Exploring the Structure of Attitudes Toward Genetically Modified Food
Author(s) -
Poortinga Wouter,
Pidgeon Nick F.
Publication year - 2006
Publication title -
risk analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.972
H-Index - 130
eISSN - 1539-6924
pISSN - 0272-4332
DOI - 10.1111/j.1539-6924.2006.00828.x
Subject(s) - ambivalence , typology , dimension (graph theory) , certainty , social psychology , psychology , genetically modified organism , isolation (microbiology) , qualitative property , sociology , epistemology , mathematics , biology , genetics , bioinformatics , statistics , anthropology , pure mathematics , gene , philosophy
Although it is often thought that the British public is opposed to genetically modified (GM) food, recent qualitative work suggests that most people are ambivalent about GM food and crops. In this article we explore the structure of attitudes in order to examine whether attitudinal ambivalence can be captured by more quantitative methods. Based on the finding that the perceived risks and benefits of GM food can be treated as independent dimensions, we propose a four‐way typology of attitudes, consisting of a positive, negative, indifferent, and ambivalent group. This study showed that the differences between the four groups could best be described by three main dimensions: (1) a general evaluative dimension, (2) an involvement dimension, and (3) an attitudinal certainty dimension. While these different attitudinal dimensions have generally been studied in isolation, we argue that they should be studied collectively.