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Improving Risk Communication
Author(s) -
Keeney Ralph L.,
Winterfeldt Detlof
Publication year - 1986
Publication title -
risk analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.972
H-Index - 130
eISSN - 1539-6924
pISSN - 0272-4332
DOI - 10.1111/j.1539-6924.1986.tb00954.x
Subject(s) - risk communication , credibility , risk analysis (engineering) , risk management , risk assessment , business , risk perception , it risk management , actuarial science , computer science , psychology , computer security , perception , political science , finance , neuroscience , law
This paper explores reasons for difficulties in communicating risks among analysts, the laypublic, media, and regulators. Formulating risk communication problems as decisions involving objectives and alternatives helps to identify strategies for overcoming these difficulties. Several strategies are suggested to achieve risk communication objectives like improving public knowledge about risks and risk management, encouraging risk reduction behavior, understanding public values and concerns, and increasing trust and credibility.