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Consumer and Producer Behavior in a Multipurpose Shopping Environment
Author(s) -
Ingene Charles A.,
Ghosh Avijit
Publication year - 1990
Publication title -
geographical analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.773
H-Index - 65
eISSN - 1538-4632
pISSN - 0016-7363
DOI - 10.1111/j.1538-4632.1990.tb00197.x
Subject(s) - trips architecture , profit (economics) , context (archaeology) , order (exchange) , space (punctuation) , consumer behaviour , computer science , function (biology) , business , microeconomics , marketing , economics , geography , archaeology , finance , parallel computing , operating system , evolutionary biology , biology
This paper analyzes the shopping behavior of consumers across space within the context of multipurpose shopping. The degree of multipurpose shopping is derived, as are the optimal number of single‐ and multipurpose trips, and the quantities of high‐ and low‐order goods purchased on such trips. It is shown that all consumer choice variables are a function of consumer location relative to producer location. The consumer analysis is then utilized as an input into the profit‐maximizing equation that determines optimal producer location. The model is illustrated through the use of numerical analysis.