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The General Public and the Art Museum: Case Studies of Visitors to Several Institutions Identify Characteristics of Weir Publics
Author(s) -
Hendon William S.,
Costa Frank,
Rosenberg Robert Allan
Publication year - 1989
Publication title -
american journal of economics and sociology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.199
H-Index - 38
eISSN - 1536-7150
pISSN - 0002-9246
DOI - 10.1111/j.1536-7150.1989.tb02120.x
Subject(s) - weir , publics , value (mathematics) , population , sociology , public relations , geography , political science , demography , law , cartography , machine learning , politics , computer science
A bstract . From case studies at several art museums , characteristics of several types of museum goers have been identified. Typically museum visitors are in the upper educational, occupational and income groups , younger than the population in general (average age is 34) and active in community and leisure‐time organizations. Frequent visitors do so to be with people, to do something they consider worthwhile, to use surroundings in which they feel comfortable and at ease, to be challenged by new experiences, to use an opportunity to learn and to participate actively in an experience they value. Replication in the U.S. of a classic study in England corroborates its findings.