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A Consumer Way of Thinking: Linking Consumer Socialization and Consumption Motivation Perspectives to Adolescent Development
Author(s) -
Shim Soyeon,
Serido Joyce,
Barber Bonnie L.
Publication year - 2011
Publication title -
journal of research on adolescence
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.342
H-Index - 95
eISSN - 1532-7795
pISSN - 1050-8392
DOI - 10.1111/j.1532-7795.2010.00730.x
Subject(s) - socialization , consumption (sociology) , psychology , conceptual framework , the internet , consumer behaviour , marketing , social psychology , sociology , business , social science , world wide web , computer science
With the advent of Internet technology and rapidly changing consumer environments, the societal role played by today's adolescents is significantly increasing. They are becoming more influential, not merely as consumers of products and services but also as coproducers in the marketplace. In this paper, we contend that consumption is central to the adolescent experience, influencing their values, motivation, and attitudes, and ultimately shaping their path toward adulthood. We also provide a review of the research on consumer socialization and motivation followed by an analysis of Bronfenbrenner's ecological model as a conceptual framework to aid in understanding a consumer's way of thinking as it pertains to adolescent development.