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Drinking Norms Versus Drinking Behavior
Author(s) -
Solomon Susan D.,
Harford Thomas C.
Publication year - 1984
Publication title -
alcoholism: clinical and experimental research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.267
H-Index - 153
eISSN - 1530-0277
pISSN - 0145-6008
DOI - 10.1111/j.1530-0277.1984.tb05702.x
Subject(s) - normative , psychology , extraversion and introversion , social psychology , normative social influence , variation (astronomy) , consumption (sociology) , developmental psychology , big five personality traits , personality , political science , sociology , social science , physics , astrophysics , law
Data from 1002 households indicated that contextual factors (group size, subsequent activity) and individual difference factors (sex, ‐extroversion, drinking frequency) differentially influenced consumption and normative ratings. These findings suggest that contextual cues serve as determinants of drinking norms and that drinking behavior reflects individual variation in sensitivity to these cues.