Premium
Identifying the Salient Outcomes of Exercise: Application of Marketing Principles to Preventive Health Behavior
Author(s) -
Schmelling Elizabeth C.
Publication year - 1985
Publication title -
public health nursing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.471
H-Index - 55
eISSN - 1525-1446
pISSN - 0737-1209
DOI - 10.1111/j.1525-1446.1985.tb00683.x
Subject(s) - salient , theory of reasoned action , psychology , sample (material) , intervention (counseling) , social marketing , social psychology , applied psychology , action (physics) , health behavior , conceptual model , medicine , environmental health , psychiatry , computer science , quantum mechanics , chemistry , physics , chromatography , pathology , artificial intelligence , database
This study illustrates an initial step in applying marketing principles to a preventive health behavior‐exercise. Attitudinal correlates of the decision to exercise or not were identified among a sample of 135 university faculty and staff. A correlational design was employed to associate intentions to exercise with subsequent behavior. The conceptual framework was the theory of reasoned action. This model posits that perceived outcomes of and social reinforcers for a behavior that are most highly polarized are salient and probable determinants of the behavior. The study revealed that outcomes of exercise that appeared to be most motivating were not directly related to health concerns but to a desire to look and feel good. Nurses who design intervention strategies aimed at increasing exercise among groups similar to the sample should emphasize the likelihood that exercise will lead to a greater sense of well‐being.