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Optimising product colour
Author(s) -
Bruce Margaret,
Benson Louise,
Oulton David,
Hogg Margaret,
Wilson Jacquie
Publication year - 2001
Publication title -
review of progress in coloration and related topics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.297
H-Index - 49
eISSN - 1478-4408
pISSN - 0557-9325
DOI - 10.1111/j.1478-4408.2001.tb00135.x
Subject(s) - strategist , citation , product (mathematics) , management , library science , art history , sociology , history , computer science , mathematics , economics , geometry
The final colour of a product on sale to the consumer is the end result of a complex interaction of knowledge, guesswork, practical constraint, and marketing skill. Once the final colour is chosen, most of the problems associated with delivering the colour selected, under precise colour definition and control, at a reasonable cost, have been solved. Technical colour management is well served by accurate measurement and colour manipulation tools, and is well founded on tried and tested science. By contrast those managers, whose responsibility it is to deliver successful colour selection, can not appeal to much more than general principles, the dictates of fashion, and intuition, and have very few tools and measurement techniques to assist them.