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Dynamic response: its impact on the textile marketing chain. Part 2‐the finisher
Author(s) -
Bradbury Mike,
Kent John
Publication year - 1994
Publication title -
journal of the society of dyers and colourists
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.297
H-Index - 49
eISSN - 1478-4408
pISSN - 0037-9859
DOI - 10.1111/j.1478-4408.1994.tb01645.x
Subject(s) - textile , chain (unit) , business , marketing , computer science , materials science , composite material , physics , astronomy
In this second instalment of their article, Mike Bradbury and John Kent look at the impact and influence the introduction of a dynamic response management style has on the finisher.