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A Retailer's View of Transfer Printing
Author(s) -
EASTER D. B.
Publication year - 1977
Publication title -
journal of the society of dyers and colourists
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.297
H-Index - 49
eISSN - 1478-4408
pISSN - 0037-9859
DOI - 10.1111/j.1478-4408.1977.tb03339.x
Subject(s) - clothing , order (exchange) , transfer printing , transfer (computing) , business , clothing industry , commerce , fast fashion , chain (unit) , industrial organization , advertising , computer science , art , visual arts , parallel computing , physics , finance , astronomy , archaeology , history
This paper examines the effect that the transfer printing industry has on the retailer, in particular the retailer engaged in mail‐order and chain‐store trading. The comments apply mainly to apparel fabrics, with some lesser reference to household textiles and knitwear.