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An Introduction to Marketing
Author(s) -
Ford J. E.
Publication year - 1970
Publication title -
journal of the society of dyers and colourists
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.297
H-Index - 49
eISSN - 1478-4408
pISSN - 0037-9859
DOI - 10.1111/j.1478-4408.1970.tb02927.x
Subject(s) - business , marketing , marketing management
The importance of marketing involvement in management organisation is outlined, and the main branches of marketing studies are described briefly.