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Dyeing and Finishing from the Consumer Angle
Author(s) -
ELLIOTT R. L.
Publication year - 1948
Publication title -
journal of the society of dyers and colourists
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.297
H-Index - 49
eISSN - 1478-4408
pISSN - 0037-9859
DOI - 10.1111/j.1478-4408.1948.tb02507.x
Subject(s) - dyeing , control (management) , business , quality (philosophy) , textile , marketing , manufacturing engineering , operations management , computer science , industrial organization , engineering , chemistry , materials science , artificial intelligence , philosophy , epistemology , composite material , organic chemistry
The author, who was for some years in charge of technical quality control and testing on the textile side of a very large retail organisation, and who has held a similar appointment with one of the Services, discusses the retailer's viewpoint as influenced by customer reaction. He traces back some sources of customer dissatisfaction to various shortcomings in manufacturing as well as finishing, and emphasises the need for further research and intelligent control in all sections of the trade.