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Impacts of Animal Well‐Being and Welfare Media on Meat Demand
Author(s) -
Tonsor Glynn T.,
Olynk Nicole J.
Publication year - 2011
Publication title -
journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.157
H-Index - 61
eISSN - 1477-9552
pISSN - 0021-857X
DOI - 10.1111/j.1477-9552.2010.00266.x
Subject(s) - consumer demand , animal welfare , welfare , economics , on demand , agricultural economics , business , public economics , commerce , microeconomics , market economy , biology , ecology
This article provides the first known examination of how animal welfare information provided by media sources impacts beef, pork and poultry demand. Results suggest that media attention to animal welfare has a small, but statistically significant impact on meat demand. Long‐run pork and poultry demand are hampered by increasing media attention whereas beef demand is not directly impacted. Loss in consumer demand is found to come from exiting the meat complex rather than spilling over and enhancing demand of competing meats. An outline of economic implications is provided for the broader discussion of animal welfare.