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Food Choice in an Interdisciplinary Context
Author(s) -
Tiffin Richard,
Bruce Traill W.,
Mortimer Simon
Publication year - 2006
Publication title -
journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.157
H-Index - 61
eISSN - 1477-9552
pISSN - 0021-857X
DOI - 10.1111/j.1477-9552.2006.00048.x
Subject(s) - subsidy , context (archaeology) , food choice , economics , public economics , food policy , rural development , key (lock) , agriculture , land use , production (economics) , marketing , food security , business , microeconomics , computer science , medicine , paleontology , ecology , pathology , market economy , biology , civil engineering , computer security , engineering
Reform of agricultural policies, notably the continuing elimination of production‐enhancing subsidies, makes it possible for policies to respond to social issues such as the rural environment and health in future. In this paper, we draw on a Rural Economy and Land Use (RELU) research project which is examining the potential for the development of healthy food chains and the implications for human health and the environment. One of the key issues to be addressed is consumers’ willingness to pay for the nutritionally enhanced food products from these new chains, but it is evident that only a partial understanding can be gained from a traditional economics approach. In the paper, we discuss how economists are beginning to incorporate views from other disciplines into their models of consumer choice.