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Strategic Groups of EU Food Manufacturers
Author(s) -
Traill W. Bruce
Publication year - 2000
Publication title -
journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.157
H-Index - 61
eISSN - 1477-9552
pISSN - 0021-857X
DOI - 10.1111/j.1477-9552.2000.tb01208.x
Subject(s) - business , food industry , product (mathematics) , marketing , industrial organization , competitive advantage , food products , international trade , food science , chemistry , geometry , mathematics
Strategic groups of food manufacturers are derived using factor and cluster analysis applied to a survey of European food manufacturers. The aim is to obtain groupings of businesses that are meaningful for industry and policy analysis. Eight strategic groups are derived and profiled. The sources of competitive advantage of the businesses in the eight groups are assessed in relation to expected developments in the European food industry and the implications for industry and policy analysis are introduced. For example, businesses that have developed competencies in international sales linked either to product or process innovation appear better placed than those relying on local or national brand strategies. Countries with a large share of the former types of firms (e.g., Denmark) are better placed than countries with a large share of the latter types (e.g., Finland).