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AN ECONOMETRIC ANALYSIS OF SOME FACTORS INFLUENCING THE LOYALTY OF MEMBERS IN THE WESTERN NIGERIA MARKETING CO‐OPERATIVES *, †
Author(s) -
Osuntogun Adeniyi
Publication year - 1972
Publication title -
journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.157
H-Index - 61
eISSN - 1477-9552
pISSN - 0021-857X
DOI - 10.1111/j.1477-9552.1972.tb01453.x
Subject(s) - loyalty , competition (biology) , econometric analysis , marketing , business , economics , macroeconomics , ecology , biology
The performance of the Western Nigeria Co‐operative marketing societies has been unsatisfactory and competition with private traders has proved largely unsuccessful. The disloyalty of members constitutes one of the major handicaps. How can the situation be altered? The answers are sought by formulating a socio‐economic model of the loyalty of members. In conclusion, concrete proposals for ensuring a virile regional co‐operative movement are suggested.