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Case Study: The Creative Evolution of Steria: From French Venture to European Leader without Loss of Entrepreneurial Spirit and Control (1969–2004)
Author(s) -
Abetti Pier A.
Publication year - 2005
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/j.1476-8691.2005.00339.x
Subject(s) - successor cardinal , creativity , management , control (management) , political science , marketing , business , economics , law , mathematical analysis , mathematics
This case study discusses the five stages of growth of Steria, separated by four crises, and show how these crises were resolved through the creativity and statesmanship of the founder‐CEO and his successor. It analyses the key factors that contributed to the success of Steria and conclude by showing that the continuing innovative family‐like culture and creative leadership were the underlying forces that drove Steria's evolution.