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The Art and Design Directory: Reaching the Parts?
Author(s) -
Coutts Glen
Publication year - 2004
Publication title -
international journal of art and design education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.312
H-Index - 25
eISSN - 1476-8070
pISSN - 1476-8062
DOI - 10.1111/j.1476-8070.2004.00384.x
Subject(s) - directory , underpinning , mantra , art design , art and design , event (particle physics) , public relations , competitor analysis , sociology , visual arts , engineering , political science , marketing , computer science , art , business , civil engineering , philosophy , physics , theology , quantum mechanics , operating system
The title of this paper is derived from the advertising campaign of a well‐known drinks company that claimed to reach the parts that its competitors did not. It could be argued that it is an equally appropriate description of the principles underpinning the Art and Design Directory , a weekend staff development event in Scotland. The mantra of ‘Continuing Professional Development’(CPD) sits at the heart of a recent pay and conditions settlement in Scotland [1], but what kind of CPD exists for art and design and who provides it? In Scotland, as in many other countries, CPD in art and design has been on the decline. The Art and Design Directory was developed as a response to this situation. This paper traces the background to the Directory , outlines the staff development model adopted, and concludes with an evaluation of a recent event and the thought that the model may be capable of replication by art educators in other parts of the world.