Premium
The effects of party mobilisation strategies on the vote: The PSOE and the PP in the 1996 Spanish election
Author(s) -
CRIADO HENAR
Publication year - 2008
Publication title -
european journal of political research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.267
H-Index - 95
eISSN - 1475-6765
pISSN - 0304-4130
DOI - 10.1111/j.1475-6765.2007.00718.x
Subject(s) - politics , order (exchange) , test (biology) , political science , general election , economics , public economics , political economy , demographic economics , law , finance , paleontology , biology
. In this article, the author analyses the impact of parties' mobilisation strategies at the district level on their vote share in the Spanish 1996 general elections. In order to do this, the author has estimated a multilevel model to test the impact of aggregate mobilisation variables at the district level controlling for voters' individual characteristics. The efforts made by the two main Spanish parties increased their share of the vote. Moreover, their strategies seem to be more efficient for some profiles of voters than for others. The mobilisation of the PSOE especially affected those who had clear political preferences, whereas the PP's mobilisation had stronger effects on less politically aware voters.