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Author(s) -
Armstrong Mark
Publication year - 2005
Publication title -
fiscal studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.63
H-Index - 40
eISSN - 1475-5890
pISSN - 0143-5671
DOI - 10.1111/j.1475-5890.2005.00013.x
Subject(s) - intervention (counseling) , public broadcasting , broadcasting (networking) , incentive , economics , public service , service (business) , advertising , business , public economics , marketing , public relations , market economy , political science , computer science , psychology , computer network , psychiatry
Abstract This essay discusses the merits of public intervention in the provision of television broadcasting services. I argue that intervention was justified in the past, when there were just a few channels and when advertising was the sole source of commercial funds. However, the advent of subscription television overcomes many of the market failures that once existed. Moreover, asymmetric treatment of broadcasters acts to distort the incentives of commercial broadcasters. Finally, viewers have an increasing ability to avoid unappealing, but perhaps socially desirable, content, which further weakens the case for public intervention in the market.