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Bridges, place representation and place creation
Author(s) -
Warnaby Gary,
Medway Dominic
Publication year - 2008
Publication title -
area
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.958
H-Index - 82
eISSN - 1475-4762
pISSN - 0004-0894
DOI - 10.1111/j.1475-4762.2008.00825.x
Subject(s) - vision , representation (politics) , logos bible software , identity (music) , context (archaeology) , place identity , sociology , aesthetics , institutionalisation , sense of place , corporate identity , public relations , epistemology , political science , urban planning , social science , computer science , history , law , civil engineering , politics , engineering , art , anthropology , philosophy , archaeology , operating system
This paper is an exploration of bridges and their role in the representation of places and the development of place identity and image (in the sense that these latter two terms are understood in the corporate communications literature). The paper argues that bridges – and specifically those that have iconic status – can have a significant role to play in the representation of place in a marketing context, and examples of this are provided in the form of place logos that use bridges with a discussion of the rationales behind their development. The paper also considers the potential of such bridges in the ‘institutionalisation’ process by which places come into being, concluding that the role of bridges in place ‘creation’ does not always live up to the aspirations and visions of place identity and image campaigns.