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The concepts of revenue management: a tutorial
Author(s) -
Bell Peter C.
Publication year - 2010
Publication title -
international transactions in operational research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.032
H-Index - 52
eISSN - 1475-3995
pISSN - 0969-6016
DOI - 10.1111/j.1475-3995.2010.00787.x
Subject(s) - revenue management , revenue , product (mathematics) , field (mathematics) , computer science , differential (mechanical device) , knowledge management , operations research , business , management science , process management , economics , mathematics , engineering , accounting , geometry , pure mathematics , aerospace engineering
The objective of this article is to lay out the fundamental concepts that make up the field known within operations research (OR) as revenue management (RM). Five basic ideas (overbooking, differential pricing, product protection, planned upgrades, and short‐selling) and their variants provide the conceptual foundations of the practice of RM and motivate OR research in RM. Understanding these concepts will provide an understanding of the practice of RM and the RM algorithms in use today, and will also help to understand some of the new business practices that we see appearing every day.