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Retail Store Performance Model the Impact of Own‐branch ‘Friendly Fire’
Author(s) -
Dibb Sally,
Simkin Lyndon
Publication year - 1994
Publication title -
international transactions in operational research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.032
H-Index - 52
eISSN - 1475-3995
pISSN - 0969-6016
DOI - 10.1111/j.1475-3995.1994.00324.x
Subject(s) - competitor analysis , business , marketing , computer science , industrial organization , operations research , mathematics
Store location modelling is still far from accepted practice in most national retailers. A growing number, however, are implementing regression‐based approaches. While as a statistical technique, regression is far from innovative, its gradual acceptance in retailing is bringing welcome benefits to many companies. Implementation, though, requires careful planning. Recent developments have concentrated on incorporating competitive forces of two types. The impact on sales of competitors' brands and store networks. The fears of cannibalisation of sales as dense branch networks place a retailer's own stores in close proximity to each other — the impact of ‘friendly fire’.

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