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MOOD JUDGEMENTS IN BLACK AND WHITE PICTURES AS A FUNCTION OF TONALITY AND POLARITY
Author(s) -
French Chris,
Taylor Jill,
Trimby Steve
Publication year - 1981
Publication title -
ophthalmic and physiological optics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.147
H-Index - 66
eISSN - 1475-1313
pISSN - 0275-5408
DOI - 10.1111/j.1475-1313.1981.tb00155.x
Subject(s) - tonality , psychology , mood , cognitive psychology , stimulus (psychology) , hue , polarity (international relations) , social psychology , art , artificial intelligence , computer science , visual arts , musical , genetics , biology , cell
The importance of line, shape, texture and colour in the aesthetic response to pictures is well established. This study seeks to study one aspect of colour, the distribution of light and shade, and to see how this affects a picture's mood. It follows the suggestion of Graves in looking specifically at two factors in tonality, contrast and lightness, as well as polarity. Subjects were requested to select which version of a picture best suited a particular mood word. The results confirmed the importance of the stimulus variables investigated and indicated a degree of consistency between different pictures.