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Improving health communication
Supporting the practice of health communication
Author(s) -
Miranda Giovanna F.,
Vercellesi Luisa,
Pozzi Edoardo,
Bruno Flavia
Publication year - 2009
Publication title -
health information and libraries journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.779
H-Index - 38
eISSN - 1471-1842
pISSN - 1471-1834
DOI - 10.1111/j.1471-1842.2008.00783.x
Subject(s) - health communication , health information , public relations , curriculum , action (physics) , call to action , medical education , mass media , psychology , health care , medicine , business , political science , advertising , pedagogy , physics , quantum mechanics , law
Background: Health authorities, hospitals, commercial enterprises, and mass media all deliver health and medical communication in different forms. With such a vast amount of biomedical and clinical information available, any action to ensure the spread of clinically relevant news items is welcome. Objectives: This paper tries to define a new role for health science librarians in improving medical communication and reporting. Methods: Literature relating to the health and medical reporting is analysed to identify major difficulties encountered by health communicators. Results: There are two areas where health science librarians can develop new roles in health communication: (i) supporting journalists and health communicators in selecting sources and understanding scientific papers, and (ii) directly translating scientific information into news items, supplying a list of products in this direction (i.e. targeted newsletters, media releases, news items). New skills and competencies needed to cope with the new roles are described in detail in a suggested academic curriculum for health communicators. Conclusions: A better understanding of the mass media's needs can provide much needed support in the field of health communication.