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The United Kingdom's view of the market in Europe
Author(s) -
MILLER JOHN
Publication year - 1986
Publication title -
international journal of dairy technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.061
H-Index - 53
eISSN - 1471-0307
pISSN - 1364-727X
DOI - 10.1111/j.1471-0307.1986.tb02349.x
Subject(s) - european market , business , kingdom , market size , market development , international trade , economy , economics , commerce , market economy , biology , paleontology
The steps taken by Dairy Crest to investigate and establish a market for British cheese in Europe are described. From the initiation of the export campaign in 1980, development has been good, providing useful returns although the size of the market is still small compared to that of more traditional European exporters.