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Marketing liquid milk
Author(s) -
BERRY L
Publication year - 1984
Publication title -
international journal of dairy technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.061
H-Index - 53
eISSN - 1471-0307
pISSN - 1364-727X
DOI - 10.1111/j.1471-0307.1984.tb00522.x
Subject(s) - business , dairy industry , marketing , food science , ice cream , chemistry
The changes that are being imposed on the liquid milk industry through increased demand for reduced fat milks. increased shop sales and a greater range of container types are considered. These will all lead to increased pressure on doorstep milk prices, which will need to be countered by active marketing.