The role of the Milk Marketing Board in marketing

While the role and constitution of the Milk Marketing Board may dgfer in some respects from that of other producer co‐operatives, there is little doubt that it is a producer‐controlled and financed body acting like a co‐operative. The possible reasons for the Boards emergence and its history in four phases are discussed. The marketing role is outlined with particular reference to its recent and significant commercial involvement in processing. The conclusion is drawn that the marketing role and aims are largely identical with those of other producer dairy co‐operatives in the EEC and elsewhere .