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Assessment of cheese quality and marketing
Author(s) -
RICHARDS EURWEN
Publication year - 1979
Publication title -
international journal of dairy technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.061
H-Index - 53
eISSN - 1471-0307
pISSN - 1364-727X
DOI - 10.1111/j.1471-0307.1979.tb01445.x
Subject(s) - quality (philosophy) , business , marketing , product (mathematics) , competition (biology) , flavour , scale (ratio) , food science , chemistry , geography , mathematics , biology , ecology , philosophy , geometry , cartography , epistemology
The paper emphasizes the importance of quality in cheese and shows the changes in marketing the product due to present large‐scale manufacture and retailers, and the overseas competition. The desirability of keeping traditional British cheese varieties to the forefront of marketing requirements is stressed, also the need for maintaining consistent quality and flavour in cheese.