Premium
THE ROLE OF RESEARCH IN RELATION TO NEW PRODUCTS
Author(s) -
BEARD P. S. W.
Publication year - 1978
Publication title -
international journal of dairy technology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.061
H-Index - 53
eISSN - 1471-0307
pISSN - 1364-727X
DOI - 10.1111/j.1471-0307.1978.tb02142.x
Subject(s) - relation (database) , product (mathematics) , new product development , business , marketing , engineering , manufacturing engineering , computer science , mathematics , data mining , geometry
The part played by research in relation to new products is examined and the importance of participation between research and marketing personnel emphasized. Development and exploitation of existing raw materials as well as new ingredients and new technology is considered and the utilization of existing equipment for alternative product types is discussed ( Editor's summary )