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Religion and the Media in a Battle for Ideological Hegemony: the Universal Church of the Kingdom of God and TV Globo in Brazil
Author(s) -
BIRMAN PATRICIA,
LEHMANN DAVID
Publication year - 1999
Publication title -
bulletin of latin american research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.24
H-Index - 33
eISSN - 1470-9856
pISSN - 0261-3050
DOI - 10.1111/j.1470-9856.1999.tb00080.x
Subject(s) - rhetoric , hegemony , ideology , battle , power (physics) , politics , the imaginary , sociology , political science , media studies , religious conflict , kingdom , religious studies , law , history , theology , philosophy , ancient history , psychology , paleontology , physics , quantum mechanics , biology , psychotherapist
– Starting out from a celebrated 1995 controversy which arose from a late‐night incident on Brazilian TV, the relationships between neo‐Pentecostalism and established culture are explored. Taking into account traditions of legal rhetoric and of political adherence, the paper shows that what appears at one level as a religious conflict is at another level a conflict over political power, over the rhetoric and imagery of power, and for control of the popular imaginary.