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Assessment of expressive attributes of functional apparel product developed for cosmetologists in L agos, N igeria
Author(s) -
Thompson Dorothy,
Anyakoha Elizabeth
Publication year - 2012
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2012.01113.x
Subject(s) - nonprobability sampling , clothing , product (mathematics) , population , medicine , psychology , mathematics , geometry , environmental health , archaeology , history
The purpose of this study was to assess the expressive attributes of functional apparel developed for cosmetologists in order to ascertain the acceptability of the product by in different size categories. The study was carried out in L agos, N igeria. The population comprised 3820 cosmetologists and 151 judges. Purposive sampling technique was employed to select 24 cosmetologists and 22 judges. The instrument used was a 17‐item F unctional A pparel D esign A ssessment I nstrument for C osmetologists/ F unctional A pparel D esign A ssessment I nstrument for J udges. The internal consistency of the instruments was established. Three research questions and two hypotheses guided the study. Findings indicated mean values for both cosmetologists and judges > 4.00 ( X ̅ = 4 . 33 ; standard deviation = 0.761). Also, no significant differences ( P > 0.05) occurred between the judges’ and cosmetologists’ mean ratings in the expressive variable cluster ( t = −1.787; t ‐crit. = 0.081). The implementation of the findings of this study will afford cosmetologists the opportunity to have an identity that is suggestive of their role in the society.