Premium
Energy advice service as perceived by Swedish homeowners
Author(s) -
Mahapatra Krushna,
Nair Gireesh,
Gustavsson Leif
Publication year - 2011
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2010.00924.x
Subject(s) - advice (programming) , stratified sampling , business , energy (signal processing) , context (archaeology) , efficient energy use , service (business) , marketing , perception , psychology , engineering , geography , statistics , mathematics , archaeology , neuroscience , computer science , electrical engineering , programming language
External actors can influence potential adopters to adopt energy efficiency measures. In Sweden municipality energy advisers are one such actor group who provides energy advice and information to the end users. The success of energy advice service for improvement of energy efficiency of detached houses depends on homeowners' perception towards it. In this context, we conducted a national survey of about 3000 owners of detached houses through stratified random sampling method in the summer of 2008. We found that majority of owners of detached houses consider energy advisers as an important source of information. Furthermore, many homeowners who contacted energy advisers for advice had implemented the suggestions. However, only a few homeowners had contacted an energy adviser. Our findings suggest that it is beneficial to continue the energy advice service, but more efforts are needed to increase homeowners' awareness of and satisfaction with such services.