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Undergraduate students' attitudes towards food shopping and attitudes to time
Author(s) -
Dobson Suzanne,
Ness Mitchell
Publication year - 2009
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2009.00820.x
Subject(s) - construct (python library) , market segmentation , sample (material) , psychology , marketing , undergraduate student , advertising , medical education , business , computer science , medicine , chemistry , chromatography , programming language
The objectives of the study are to identify the dimensions underlying two constructs (students' attitudes to food shopping and students' attitudes to time), to use these dimensions to identify student segments and to profile them in terms of the construct dimensions, shopping behaviour and students' characteristics. The study employs a web‐based questionnaire. The useable sample was 744 full‐time undergraduate students at Newcastle University. Results indicated that there are six and seven dimensions underlying attitudes to food shopping and attitudes to time respectively. Three student segments are identified with different attitudes to food shopping, attitudes to time, shopping behaviour and students' characteristics. The implication for marketers is that the student market should not be considered en masse , but that segmentation, targeting and positioning is an appropriate strategy for food retailers to adopt.