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Impact of national traumatic events on consumer purchasing
Author(s) -
Dube Leon F.,
Black Gregory S.
Publication year - 2010
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2009.00813.x
Subject(s) - terrorism , marketing , product (mathematics) , purchasing , business , patriotism , perception , ethnocentrism , quality (philosophy) , advertising , consumer ethnocentrism , psychology , politics , political science , social psychology , philosophy , geometry , mathematics , epistemology , neuroscience , law
The purpose of this research is to evaluate differences in consumer perception before and after national traumatic events such as the terrorist attacks that took place on 11 September 2001. The authors found a significant difference in consumer ethnocentrism, patriotism, time management, attitude towards regulation of business and product quality following the terrorist attacks. These differences impact consumer purchase decision processes and become important to businesses that are targeting these consumers with their product offerings. In addition, marketing managers' understanding of change in consumer perceptions and attitude should impact how consumer products are marketed.