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The perceived credibility of quality labels: a scale validation with refinement
Author(s) -
Moussa Salim,
Touzani Mourad
Publication year - 2008
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2008.00713.x
Subject(s) - credibility , reliability (semiconductor) , scale (ratio) , quality (philosophy) , variety (cybernetics) , computer science , psychology , data science , social psychology , cognitive psychology , data mining , artificial intelligence , political science , epistemology , geography , power (physics) , philosophy , physics , quantum mechanics , law , cartography
In this paper, we present quality labels as signals that reduce problems that arise under asymmetric information. We propose to closely scrutinize the concept of signal credibility, which is a key determinant of signalling effectiveness. In order to assess the perceived credibility of a quality label, we offer a revisited version of a scale originally proposed by Larceneux. The data used in this paper involve three different labels and were collected using self‐report surveys administered to 602 respondents. Based on findings from a variety of reliability and validity tests, the scale demonstrates good psychometric properties. Both theoretical and managerial implications are discussed, along with limitations and future research directions.