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Private certification schemes as consumer protection: a viable supplement to regulation in Europe?
Author(s) -
Poncibò Cristina
Publication year - 2007
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2007.00617.x
Subject(s) - certification , transparency (behavior) , business , consumer protection , marketing , product (mathematics) , product certification , stakeholder , industrial organization , commerce , public relations , economics , computer security , computer science , management , political science , geometry , mathematics
In the European single market, most product certification schemes are privately organized. This paper considers the goals and pitfalls of private certification as a form of market‐based and multi‐stakeholder consumer protection that relies on the transparency of information and the possibility of consumers choosing accordingly with their preferences.