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Personal bank account access and awareness: an analysis of the technological and informational constraints of Australian consumers
Author(s) -
Worthington Andrew C.
Publication year - 2007
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2007.00590.x
Subject(s) - renting , the internet , business , bank account , collar , point (geometry) , point of sale , marketing , advertising , finance , geometry , mathematics , world wide web , political science , computer science , law , payment
Abstract Logit models are used to predict access and awareness of personal bank accounts. Access is defined as the ability and willingness to use automated teller machines, electronic funds transfer point of sale, telephone and internet banking. Awareness relates to the understanding of bank statements, fee and charges, account shopping around and internet calculators. Newer ways of accessing bank accounts are confined to young, urban, well educated, white‐collar occupations. Awareness is lower for respondents with less education, non‐workers, farm workers, unskilled and renting households, and higher for white‐collar occupations, couples and those with higher incomes and savings.