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Interpretative Consumer Research: Paradigms, Methodologies and Applications
Author(s) -
McGregor Sue L.T.
Publication year - 2007
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2006.00575.x
Subject(s) - citation , library science , sociology , saint , consumer research , editorial board , mount , psychology , computer science , advertising , history , art history , business , operating system