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Global online marketplace: a cross‐cultural comparison of website quality
Author(s) -
Kim Soyoung,
Lee Yuri
Publication year - 2006
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2006.00522.x
Subject(s) - quality (philosophy) , scale (ratio) , perception , psychology , advertising , the internet , marketing , internet users , website design , business , world wide web , geography , computer science , cartography , philosophy , epistemology , neuroscience
This study used Loiacono’s WebQual TM scale to compare 278 US and 347 Korean Internet users in terms of their perceptions of retail website quality. The results of the study suggested that the dimensionality of website quality was not consistent across the two samples. This study also examined which dimensions of website quality influenced shoppers’ satisfaction with the site and purchase intention. The findings indicated that the relationship between website quality dimensions and the two dependent variables varied between the two groups.