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An integrative model of consumer satisfaction in the context of e‐services
Author(s) -
Ha HongYoul
Publication year - 2006
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2005.00458.x
Subject(s) - antecedent (behavioral psychology) , attribution , psychology , customer satisfaction , context (archaeology) , loyalty , outcome (game theory) , consumer behaviour , word of mouth , consumer satisfaction , marketing , loyalty business model , social psychology , variety (cybernetics) , business , service (business) , service quality , computer science , economics , microeconomics , paleontology , biology , artificial intelligence
This research examines how customer satisfaction affects its antecedent and outcome variables such as expectation, performance, disconfirmation, word‐of‐mouth, brand loyalty, attribution and repurchase. This research also takes the important integrative step of understanding the consumer behavioural constructs of consumer satisfaction. Although researchers have focused on the antecedents of consumer satisfaction, our integrative model has extended the outcomes of consumer behaviour on consumer satisfaction. Furthermore, this model strongly suggests a positive view of the inter‐relationships between the antecedent variables and outcome variables of satisfaction. In particular, our model is not consistent with Oliver's attribution models in which satisfaction is a consequence of attribution processing. All hypothesized variables were supported by our empirical study. The findings present a variety of guides to formulating marketing strategies for both practitioners and academics.