Premium
Will consumers accept irradiated food products?
Author(s) -
Nayga Rodolfo M.,
Poghosyan Arsen,
Nichols John P.
Publication year - 2004
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/j.1470-6431.2003.00362.x
Subject(s) - willingness to pay , pound (networking) , food irradiation , probit model , ordered probit , economics , business , irradiation , econometrics , microeconomics , world wide web , computer science , nuclear physics , physics
This study examines consumers’ willingness to pay for irradiated beef products. About 58% of the respondents are willing to pay a premium for irradiated beef. An ordered probit with sample selection model was estimated. Standard errors of the marginal effects of the ordered probit model were estimated using the bootstrap method. Our findings suggest that females and those who think that improper handling contributes to food poisoning are more likely to pay a premium of 50 cents per pound for irradiated beef than others. Those who trust the irradiation technology are also more likely to pay a premium of between 5 and 25 cents per pound for irradiated beef. Supply chain implications are discussed.