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Evaluative criteria for purchasing leisurewear: Taiwanese and U.S. students in a U.S. university
Author(s) -
HSIAO CHINFEN,
DICKERSON KITTY
Publication year - 1995
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1995.tb00539.x
Subject(s) - purchasing , style (visual arts) , advertising , quality (philosophy) , order (exchange) , marketing , psychology , rank (graph theory) , similarity (geometry) , mathematics , business , computer science , geography , combinatorics , philosophy , archaeology , epistemology , finance , artificial intelligence , image (mathematics)
The purpose of this research was to provide exploratory information relating to the young consumer market in terms of purchase criteria for leisurewear. Data were obtained from 105 Taiwanese and 126 U.S. students at a major mid‐western U.S. university. Direct hand‐in questionnaires were employed to obtain a higher usable questionnaire rate. Purchase criteria used for this survey were price, style, brand, fabrication, size/fit, media exposure, colour, country of origin, and quality. Several factors under each criterion were provided. Students were asked to rank the importance of each criterion/factor. Results indicated that much similarity existed between these two groups of students in purchasing leisurewear. However, U.S. students rated highest (in descending order) price, size/fit, style and quality while Taiwanese students ranked highest (in descending order) price, style, quality and size/fit.