Premium
Development of size labelling systems for women's garments
Author(s) -
CHUNYOON JONGSUK,
JASPER CYNTHIA R.
Publication year - 1994
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1994.tb00692.x
Subject(s) - labelling , clothing , computer science , psychology , geography , archaeology , criminology
This paper reviews the development of size labelling systems for women's garments sold in the U.S.A. The review shows that three trends are evident: (1) a continuous decrease in the numerical codes of sizes; (2) an emphasis on large and petite sizes; and (3) the introduction of split sizes. Problems with the size labelling systems currently in use in the U.S.A. are also discussed. A survey of consumers' preferences regarding various size labelling system is recommended.