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A probability model of aggregate meat consumption in the U.S.A. *
Author(s) -
AZZAM SARA M.,
AZZAM AZZEDDINE M.,
GUEST TINA
Publication year - 1993
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1993.tb00178.x
Subject(s) - consumption (sociology) , per capita , competition (biology) , aggregate (composite) , economics , agricultural economics , food science , business , chemistry , biology , environmental health , medicine , ecology , social science , population , materials science , sociology , composite material
This study illustrates the use of Markov analysis to investigate the nature of competition among demand‐related products when only aggregate consumption data are available. Applied to meat consumption in the U.S.A. before and after 1976, the year in which per capita beef consumption began to decline, the results indicate that beef has not lost dramatically to chicken. This is contrary to conventional wisdom where consumers are thought to substitute chicken for beef because of the perceived high fat and cholesterol content of beef, and because of the relatively cheaper price of chicken.