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Consumerism and school uniforms
Author(s) -
BARNETT RICHARD,
KNOX COLIN,
MCKEOWN PENNY
Publication year - 1993
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1993.tb00159.x
Subject(s) - consumerism , northern ireland , quality (philosophy) , consumer demand , business , marketing , sociology , political science , economics , law , philosophy , ethnology , epistemology , market economy
Consumer concerns about school uniforms are a recurring problem particularly in areas such as Northern Ireland characterized by low income and social deprivation. The General Consumer Council for Northern Ireland carried out a systematic in‐depth investigation into the problem to assess current policy, practice and consumer concerns in the purchase of school uniforms. The research highlighted how school principals, who influence uniform policy, underestimate the cost of its provision and the significant relationship between the cost of uniforms and the type of school attended. Problems associated with the quality of uniforms emerge, as do parental and student concerns about the limited range of suppliers and support for ‘nearly new’ facilities in schools.