Premium
The growth of product variety — a myth?
Author(s) -
PANTZAR MIKA
Publication year - 1992
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1992.tb00523.x
Subject(s) - variety (cybernetics) , product (mathematics) , mythology , point (geometry) , object (grammar) , goods and services , research object , new product development , business , marketing , computer science , economics , history , economy , artificial intelligence , business administration , geometry , mathematics , classics
The starring point for this article is the changing spectrum of goods and services, in the product variety as seen by the eyes of the individual facing the supply in the market. Apart from the fact that product variety is an interesting research object in itself, it would appear to have a distinct connection with numerous sketches characterising the ‘New era’. The article examines the historical change of product variety with the aid of empirical examples and points out a number of conflicting trends.